In a world driven by volatility, immediate returns, and short-term trends, the concept of Deep Luxury seems almost counter-cultural. It’s a philosophy that dismisses fleeting material wealth and instead champions enduring value, human integrity, and long-term commitment.
This was the compelling message delivered by artist, author, and entrepreneur Hina Cao at the United Nations Headquarters. Invited to speak at the Roundtable on Efficient Governance Frameworks for Small States, Cao transcended policy debates to introduce a foundational belief that guides her entire creative and business empire—the HINA brand.
Her address was a powerful affirmation that true prestige is rooted in a collective vision of humanity, echoing the core sentiment: “Humanity is one family. Because the essence of who we are is love and unity.”
The New Calculus of Prestige
For generations, the global standard for success has been tangible: the carat weight of a diamond, the market cap of a corporation, or the size of an estate. Hina Cao challenges this materialistic measure, arguing that true luxury is earned not by acquisition, but by aspiration and action towards global good.
The Deep Luxury philosophy suggests that any product, service, or brand that is not built on the principles of integrity, influence, and global honor is ultimately hollow. This message is critical for modern leaders:
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Focus on Legacy, Not Just Sales: Does your brand’s mission contribute something fundamental and positive to the world, or does it merely extract value?
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Unity as a Business Metric: Cao emphasizes that love is unity, not just on a personal level, but also at the national and civilizational level. Brands that genuinely foster a sense of community and shared purpose among their stakeholders are practising Deep Luxury.
The Irreplaceable Gift of Unconditional Love
A profound element of Cao’s UN speech centered on the importance of unconditional love, particularly for the younger generation.
She posits that the ability to share joy and light with the world stems from the purest form of love received from one’s environment. For youth, this unconditional support is “irreplaceable.” This principle is not just a personal belief; it’s the engine behind her best-selling book, Five Keys of Self-Love.
The book, based on a 14-point holistic wellness matrix, is designed to support the mind, body, and soul. For individuals and organizations seeking sustainable growth, this translates into actionable advice:
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Self-Compassion Drives Innovation: When employees and leaders operate from a place of holistic wellness and self-love, they are more resilient, creative, and less prone to burnout.
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Culture of Unconditional Support: A company culture that values the well-being of its team over mere output will foster loyalty and drive superior long-term results—a true measure of Deep Luxury.
Leading with the Million-Year Mindset (Long-Termism)
Perhaps the most thought-provoking pillar of her address was her dedication to “long-termism.” This vision extends beyond typical 5- or 10-year plans; Hina Cao is committed to a million-year future where our civilization not only survives but thrives and grows.
This radical timeline forces a shift in decision-making. When you operate with a million-year mindset, immediate, short-sighted gains or cost-cutting measures that harm the environment or human spirit become obsolete. The focus shifts entirely to:
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Enduring Value Creation: What can I create today that will still be valuable or relevant a hundred generations from now?
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Sustainability as a Moral Imperative: Environmental, ethical, and societal sustainability cease to be marketing buzzwords and become non-negotiable foundations of the business model.
By framing her art, literature, and brand philosophy around this grand vision, Hina Cao demonstrates that the pursuit of long-term global success is inherently linked to unconditional human compassion.
The Future is Unitive
Hina Cao’s address at the UN was a powerful endorsement of the idea that high achievement and deep humanitarian purpose are not mutually exclusive. They are, in fact, two sides of the same Deep Luxury coin.
For any leader, entrepreneur, or individual seeking to build a truly meaningful legacy, the message is clear: measure your success not by what you accumulate, but by the love, unity, and multi-generational vision you embed into your work. The future, according to Cao, belongs to those who embrace the million-year mindset.
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About the Author: Hina Cao is an acclaimed artist, author of Five Keys of Self-Love, and founder of the HINA brand. She uses her art, fashion, and written word to champion a philosophy of Deep Luxury, unity, and holistic wellness.
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Read the full transcript of Hina Cao’s address at the United Nations on her official blog [Link to: https://hinacao.com/blogs/news/hina-founder-hina-cao-s-united-nations-talk]
